Speakers and presentations are being confirmed for 2012.
Below is a preliminary agenda. Please note that presentations and speakers are subject to change.
| Strategies and Big Ideas Stanford Room |
The Tactical Approach: Implementation Blaisdel Room |
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| 8:30 – 9:00 | Welcome Reception Garden Atrium |
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| 9:00 – 9:15 | Opening Remarks: Carl Ribaudo, Strategic Marketing Group Stanford/Blaisdel |
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| 9:15 – 10:15 | General Session: J. Scott Zimmerman, Xola | |
| 10:15 – 10:30 | Break - Garden Atrium | |
| 10:30 – 11:10 | How to Avoid Getting Lost in a Mobile Travel World Michael Thomas, Noble Studios |
25 Ways to Measure and Analyze your Social Media ROI Milena Regos, Out&About Marketing |
| 11:15 – 11:55 | The Power of Social Photos Rhen Wilson, Aristotle Inc. |
Creating Killer Content Mike Henderson, Arbor-Glyph |
| 12:00 – 12:40 | Panel Discussion: Is Marketing Dead? Ronele Klingensmith, RKPR | Laura Partridge, Creative Concepts Media | Davy Ratchford, Northstar California |
Online Reputation Management -People may “Like” you but do you know what they are saying about you? Eric Bengston, Swift Digital |
| 12:40 – 1:30 | Lunch sponsored by Bonnier Mountain Group Garden Atrium |
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| 1:30 – 2:30 | General Session: Top Ten Takeaways – Trends and Tactics Marla Johnson Norris, Aristotle, Inc. Stanford/Blaisdel |
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