We’re pleased to announce that Troy Thompson, Senior Tourism Consultant of Travel 2.0 Consulting Group will be presenting the keynote at the SMG Tourism, Technology + Marketing Workshop on October 12th.  Troy is an authority in tourism and technology, having worked in the DMO world prior to launching his company (and his informative and entertaining blog).  He brings a unique perspective to digital marketing and the tourism industry, and we’re very excited that he’ll be kicking off the workshop.

If you haven’t registered already, don’t forget that Early Registration Rates only go through August 31st.

Early bird registration is now open for the Tourism, Technology + Marketing Workshop on October 12th.  If you register before September 1st,  you’ll save 20% off regular registration rates.  And be guaranteed a space at this popular event as well.  Last year’s TTM Workshop was sold out, so don’t miss your opportunity this year!

The travel and tourism industry has been impacted by technology in a multitude of ways.  This will no doubt continue with the maturation of mobile marketing and development of other yet-unnamed technologies.  Put simply, technology has inherently changed the marketing landscape.  And will continue to do so for the foreseeable future.

It’s clear that technology continues to play an integral role in any organization’s marketing strategy.  But keeping up with the new developments, best practices and constant changes in this sphere can be overwhelming.   Enter the SMG Tourism, Technology + Marketing Workshop, an event developed to provide marketing executives with the tools and information they need to integrate technology into their marketing programs to improve their bottom line.

The 2^nd annual SMG Tourism, Technology + Marketing Workshop will be held on Wednesday, October 12, 2011 at Embassy Suites Resort in South Lake Tahoe, and will feature a host of online technology experts presenting on everything from mobile and location based services to what to consider when launching a paid search campaign.

With intermediate and advanced sessions, the workshop is targeted to both those marketers unfamiliar with technology tools and those seasoned technology experts looking for the latest developments and best practices.   It’s an event you don’t want to miss!